ZEIG GEIST sweatshirt

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To quote Haruki Murakami: 

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” 

This is exactly what we wanted to say with our jeu de mots “Zeig Geist”: if you buy into everything that your epoch serves you without using your spirit (zeig Geist in German or show spirit), there will be no evolution! So be zeitgeisty but in a spirited way and Zeig Geist (show spirit)!